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Privacy Policy

Effective Date: March 1, 2021

The purpose of this Policy is to provide you with information about how and why Petrichor collects and processes your personal data when you visit this website (regardless of where you visit it from) and/or when you sign up to our webinars or newsletters, subscribe to any of our published white papers, inquire about our services, take part in a survey or otherwise interact with us through this website.


This privacy policy sets out how Petrichor uses and protects any personal data given to Petrichor Agriculture, and any other subsidiaries (“Petrichor”). Petrichor is fully committed to maintaining your confidence, trust and your privacy. Any questions you have regarding this policy can be directed to


Petrichor is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using Petrichor services or websites, then you can be assured that it will only be used in accordance with this privacy policy. Petrichor may change this policy on occasion by updating this page. You should also check this page from time to time to ensure that you are happy with any changes


Your consent


When we collect information about you other than through our websites, we will first obtain your permission to do so, if and as required by applicable law. However, by using Petrichor’s websites on which this notice is posted, you agree that this notice governs our collection, use, and disclosure of your personal information submitted to us on or through the websites. If you do not agree to be bound by this notice, you will need to deactivate your account and stop using any accounts or services associated with Petrichor.


What we collect


We may collect the following personal information when you provide it to us:


  • Identifying information, such as your first name, last name, employer, and job title

  • Contact information, such as your email address and telephone number

  • Profile data, such as your username and password, preferences, feedback and survey responses

  • Technical and log data, such as your internet protocol (IP) address, your login data, browser type and version, time zone and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

  • Usage data, such as information about how you use our website.


If you have requested information from us or purchased services from us, you will receive marketing communications from us, unless you have opted out of receiving that marketing.


You can tell us not to contact you with marketing communications either at the point such information is collected or by following the unsubscribe instructions in any communication sent to you. You can also exercise this right at any time by contacting us using the contact details at the end of this Privacy Policy. When you opt out of receiving marketing messages, this will not delete other personal data we hold on you.


What we do with the information we gather


We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


  • Internal record keeping.

  • Provide information, products, and services you request.

  • Customer service, if you are a Petrichor customer.

  • Periodically sending promotional emails about new products, relevant news or other information which we think you may find interesting using the email address which you have provided.

  • Improve the overall experience of using Petrichor services or websites by checking details of visits including, but not limited to, traffic data, location data, weblogs and other communication data.

  • Better understanding of your needs and interests.

  • Evaluate your interest in employment opportunities with Petrichor.

  • Enforce our websites’ terms and conditions of use.

  • Meet audit obligations.

  • Use for any other purpose for which we provide notice at the time of collection. 

  • Petrichor may have potential liability in cases of onward transfer of your personal information to third parties, and may be required to disclose your personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.


Information We Share


Information shared with third parties in accordance with this Privacy Policy includes some or all of the personal information we collect. We do not sell or otherwise disclose personal information we collect about you, except as described herein or otherwise disclosed to you at the time the data is collected. We share information to perform activities that you request. We may share the personal information we collect with our affiliates, or to cooperate with an authorized law enforcement or regulatory investigation. In addition, we may share personal information with other third parties with the consent of the individual to whom the information pertains.


Service Providers


If you are performing services directly or indirectly for us and using an application provided by us, then we may collect information for the purpose of providing information to our partners and customers. We may also share your personal information with third-party vendors that perform tasks on our behalf and under our instruction. These third-party vendors may use your personal information only in connection with the services they perform on our behalf and they are bound to protect your personal information in a manner consistent with our own policies and practices. On our website, you may have an opportunity to post user-generated content using social networking tools available on those sites. If you take advantage of this opportunity, remember that the user-generated content you post is available to others who visit the website and therefore you should have no expectation of privacy with respect to such content. Similarly, if you have previously provided personally identifiable information to a third-party operating a plug-in on an Petrichor website, then that third-party may recognize you on that website. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours, so please read these policies carefully to understand their policies and your options. As with linked sites, we have no control over the information that is collected, stored, or used by social network plugins. For further information please refer to the relevant social media site.


Legal Disclosures


We may also disclose information about you when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose information about you to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our website;to enforce or apply our websites' terms of use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others. We will attempt to notify users about legal demands for their personal data when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague or lack proper authority.


Change of Control


We also reserve the right to transfer information about you to a successor organization if we transfer the ownership or operation of one of our websites to another organization or if we merge with another organization. If such a transfer occurs, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner consistent with this policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

Policy regarding children


Petrichor products and services are directed to individuals aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18 (“children”). If we become aware of individuals who have provided us with personal data and are under the age of 18, we will take steps to deactivate the account and delete the personal data. If you become aware of information from individuals under the age of 18 which has been provided to Petrichor, please contact us at


International data transfers


Petrichor and its affiliates are a global enterprise with operations in countries around the world.


Petrichor has implemented global privacy practices for processing personal data protected under various data protection laws. Petrichor transfers personal data between the countries in which we operate in accordance with the standards and conditions of applicable data privacy laws, including standards and conditions related to security and processing.


If you reside outside of the European Economic Area (EEA) or Switzerland, by providing your personal data, you consent to the sharing of your personal data as described above and any resulting cross-border transfers.


Transferring data between internal third parties or to external third parties may involve transferring your data outside the EEA or Switzerland.


Whenever we transfer your personal data out of the EEA whether to Petrichor companies or to external third parties, we ensure a similar degree of protection is afforded to it by ensuring relevant safeguards are implemented.




We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


Personal data retention


Petrichor will retain information required to comply with privacy requests, manage active accounts, as required by law, in order to resolve disputes or enforce our agreements. We will retain personal data we process on behalf of our clients as directed by them. We may also retain copies of your information for disaster recovery purposes.


How we use cookies


We use cookies to remember log-in details and provide secure log-in, and to provide site functionality. We also use cookies to collect information to help improve the site. The information collected includes the number of site visitors, where visitors come to the site from and the pages they visited. By using our websites you are agreeing to our use of cookies.


You can choose to refuse cookies or tell your browser to let you know each time that a website tries to set a cookie. However, refusing cookies may mean some sections of the site will not work properly.


Third Parties


We use various third-party resources on our websites in order to improve the overall experience of using them, as follows:


  • Google Analytics. The Google Analytics data privacy and security page is here.

  • LinkedIn Sponsored Updates. The LinkedIn privacy policy page is here.

  • Mailchimp. The Mailchimp privacy policy page is here


We may place links within Petrichor products and on our website. When you click on a link to a third party website from our website, your activity and use on the linked website is governed by that website’s policies, not by those of Petrichor. We encourage you to visit their websites and review their privacy and user policies.


Data processing


By accessing or using Petrichor services or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries and territories, which may have different privacy laws from your country of residence. 


We comply with applicable legal requirements providing adequate protection for the transfer of personal information to countries outside of the EEA or Switzerland including the Data Protection Directive 95/46/EC and the General Data Protection Regulation (GDPR).




We display personal testimonials of satisfied customers and users on our website in addition to other endorsements. With your consent, we may post your testimonial along with your name, job title, and employer.


Your legal rights


Under certain circumstances and depending on your location you have rights under applicable data protection laws in relation to your personal data. If at any time you wish to exercise your rights, please contact us at The following descriptions provides you with more information about these rights:


  • Request access to your personal data: This right enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing such personal data. In order to comply with your request, we may ask you to verify your identity.


  • Request correction of your personal data: This right enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data that you provide to us.


  • Request erasure of your personal data: This right enables you to ask us to delete or remove personal data where there is no good reason for us to continue processing it or where applicable law requires erasure. Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.


  • Object to processing of your personal data: If there is something about your particular circumstance that makes you want to object to processing on this ground as you feel it adversely affects your fundamental rights and freedoms, please contact us. In some instances, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.


  • Request restriction of processing your personal data: This right enables you to ask us to suspend the processing of your personal data in the following scenarios:

    • if you want us to establish the data’s accuracy;

    • where our use of the data is unlawful, but you do not want us to erase it;

    • where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or

    • you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.


  • Request transfer of your personal data: We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.


  • Right to withdraw consent: You have the right to withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


Process for responding


You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


Revisions to this Privacy Policy


We may periodically update this Policy to comply with privacy regulations, describe new website features, products or services we offer and how it may affect our use of information about you.

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